BANGKOK (Xinhua): Chinese automotive brand Hongqi officially entered the Thai market, unveiling its all-electric sport utility vehicle (SUV) as its flagship model in partnership with local distributor Metro Group.<\/p>\n
The strategic expansion aims to capture Thailand’s rapidly growing electric vehicle segment by introducing a lineup of premium new energy vehicles tailored for high-end consumers.<\/p>\n
Speaking at the launch event on Wednesday, Zhang Zhigang, general manager of Overseas Business Division at China FAW Group and president of China FAW Group Import & Export, emphasized that Thailand is one of the most vibrant automotive markets in Southeast Asia.<\/p>\n
Zhang noted that the brand has finalized all necessary preparations regarding products and distribution channels, utilizing the premium E-HS9 as a launching pad to deeply root its operations in the country.<\/p>\n
Over the next three years, he said Hongqi plans to expand its Thai portfolio to cover sedans, SUVs, and multi-purpose vehicles to fulfill the diverse, high-quality demands of local consumers.<\/p>\n
Metro Group, a veteran of the Thai automotive industry with a history of over 70 years, will serve as the exclusive distributor.<\/p>\n
To mark the launch, the companies recently completed a ceremonial 6,000-km overland drive from the Badaling section of the Great Wall of China through Laos and into Thailand to demonstrate the vehicle’s long-range reliability and durability.<\/p>\n
To support the premium rollout, Metro Group said it is establishing a curated network of flagship showrooms, alongside pop-up locations across Bangkok and key provincial hubs.<\/p>\n
The company is also heavily investing in after-sales infrastructure, which includes certified technical teams, localized spare parts inventories, 24-hour roadside assistance, and a comprehensive mobile service unit designed to provide premium concierge support directly to customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
BANGKOK (Xinhua): Chinese automotive brand Hongqi officially entered the Thai market, unveiling its all-electric sport utility vehicle (SUV) as its flagship model in partnership with local distributor Metro Group. The strategic expansion aims to capture Thailand’s rapidly growing electric vehicle segment by introducing a lineup of premium new energy vehicles tailored for high-end consumers. Speaking […]<\/p>\n","protected":false},"author":1,"featured_media":75364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[233],"ppma_author":[94],"class_list":["post-75363","post","type-post","status-publish","format-standard","has-post-thumbnail","category-international","tag-china"],"yoast_head":"\n