{"id":71612,"date":"2026-01-31T18:57:12","date_gmt":"2026-01-31T13:57:12","guid":{"rendered":"https:\/\/chinaurdu.com\/eng\/?p=71612"},"modified":"2026-01-31T18:57:12","modified_gmt":"2026-01-31T13:57:12","slug":"chinas-xinhua-signs-mou-with-london-based-brand-finance","status":"publish","type":"post","link":"https:\/\/chinaurdu.com\/eng\/?p=71612","title":{"rendered":"Xinhua signs MoU with London-based Brand Finance"},"content":{"rendered":"<p>China\u2019s state-run news agency Xinhua has signed a memorandum of understanding (MoU) with London-based brand valuation and strategy consultancy Brand Finance to strengthen cooperation in brand development, media strategy, and global communications.<\/p>\n<p>The MoU aims to facilitate knowledge exchange, joint research, and collaborative initiatives to enhance Xinhua\u2019s global brand presence and explore opportunities in media valuation, corporate reputation, and market strategy.<\/p>\n<p>Under the agreement, both parties will work on sharing expertise in areas such as brand valuation methodologies, digital media outreach, and international media influence assessment. The partnership is expected to support Xinhua\u2019s efforts to expand its influence and visibility in global media markets.<\/p>\n<p>A spokesperson from Brand Finance described the collaboration as \u201can important step in bridging media strategy and brand intelligence across international markets,\u201d while Xinhua highlighted the MoU as a means to reinforce its global communications footprint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>China\u2019s state-run news agency Xinhua has signed a memorandum of understanding (MoU) with London-based brand valuation and strategy consultancy Brand Finance to strengthen cooperation in brand development, media strategy, and global communications. The MoU aims to facilitate knowledge exchange, joint research, and collaborative initiatives to enhance Xinhua\u2019s global brand presence and explore opportunities in media [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":68439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,17],"tags":[],"ppma_author":[213],"class_list":{"0":"post-71612","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest","8":"category-world"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xinhua signs MoU with London-based Brand Finance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/chinaurdu.com\/eng\/?p=71612\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xinhua signs MoU with London-based Brand Finance\" \/>\n<meta property=\"og:description\" content=\"China\u2019s state-run news agency Xinhua has signed a memorandum of understanding (MoU) with London-based brand valuation and strategy consultancy Brand Finance to strengthen cooperation in brand development, media strategy, and global communications. 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